Since its inception in 2013, the Dentalmax brand has witnessed a remarkable journey under the ownership of the Goltash company. The launch of their first line of toothpaste variants in 2015 faced initial challenges in gaining consumer attention. However, in 2018, the Goltash company set out to redefine Dentamax. Armed with insights from comprehensive market research, they meticulously crafted marketing plans to enhance the brand’s visibility and impact. Graphic redesign, packaging tool overhauls, and an unwavering commitment to product development and quality were integral to their rebranding efforts. Collaborations with regional distribution companies and an extensive environmental advertising campaign further bolstered their reach and position in the market.