It’s all about balance

Be Natural

As the designer and art director for the Benice project, I had the honor of translating the brand’s concept of balance into visual narratives. From the initial brainstorming phase to the final implementation, I played a pivotal role in shaping the brand’s aesthetic identity, ensuring that each design element harmonized seamlessly with the core concept.

Collaborating closely with the team, I endeavored to construct a visual language that eloquently captured the essence of balance. Through intentional color palettes, thoughtful typography, and evocative imagery, I aimed to evoke a sense of equilibrium and artistic allure in every piece of artwork and packaging design.